In a global-first endeavor, we at RealWorks Global harnessed cutting-edge generative
AI and chatbot technologies to transform messages of solidarity and hope into a
monumental piece of visual storytelling. Our client for the project was Elidor, a
Unilever brand and a leading name in hair care in Turkey, also recognized globally
as Sunsilk, teamed up with RealTeam for this initiative that was catalyzed in
response to the significant earthquakes that impacted Turkey, a time when the power
of unity, hope, and inspiration was most needed.
Challenge
We were tasked with creating a unique solution that not only resonates with Elidor's
brand purpose but also to make a meaningful impact in the community, especially
through the lens of young women in the earthquake region. Elidor's commitment to
empowering women, coupled with our technology expertise, formed the foundation of
our strategy. Thus, the challenge was not just about leveraging emerging tech
solutions, it was equally about building a bridge between a brand's mission and a
nation's call for solidarity.
The Simultaneous Use of Generative AI &
Chatbot
At the heart of our approach was the pioneering use of generative AI technology.
This AI paradigm learns and synthesizes new, original content by assimilating and
drawing inspiration from pre-existing data. Our unique dataset comprised hope-themed
paintings created by young female earthquake survivors. These heartfelt works of art
served as a model for our AI, allowing it to produce its own expressive works that
mirrored the resiliency and hope seen in the original works. In parallel, we used an
AI chatbot, a sophisticated piece of Natural Language Processing (NLP) technology,
to collect messages of solidarity from the public via Elidor's Instagram page, which
were then incorporated into AI-generated art to create a dynamic, responsive
monument of unity and resilience.
Execution
Our project found its physical home in a well-known square in Istanbul. There, on
the digital screen of a monumental structure, each AI-rendered artwork was showcased
- each one a unique testament to unity and resilience. These artworks were born from
direct messages sent to Elidor's Instagram page by individuals from all corners of
the country, making the project a true nationwide collaboration.
Result
With this project, we marked a global milestone by highlighting the intersection of
art and technology, demonstrating RealWorks Global's ability to use AI in meaningful
and impactful ways that respond to real-world experiences. Through this project, we
not only provided solace and unity during a time of national distress, but also
sparked a conversation about how brands can leverage technology to create meaningful
connections with their audiences.
Acknowledgments
We express our heartfelt gratitude to all our partners, especially to our client in
the project, Elidor, for their unwavering support and faith in our innovative
vision. We extend our sincere thanks to Karsu for her moving musical composition, an
integral part of the project's emotional resonance.
As we venture into the next chapter of emerging technologies, we look forward to
pushing boundaries, challenging norms, and translating reality into impactful
narratives.
Unilever - OMO
OMO AR
RealWorks is proud to be part of another purposeful project, creating 3D CGI videos
and the first merge of 360-footage and AR in outdoor portal format in Turkey!
In its most recent initiative, OMO has embarked on an inspiring mission to transform
plastic waste into playgrounds and reshape it into sources of joy in regions of
Turkey that bear the scars of earthquakes.
With the idea that every local effort has a story that resonates beyond its borders,
we developed an AI-powered QR code that acts as a window, giving everyone a 360°
Augmented Reality (AR) view of the newly built playground in Hatay – an
earthquake-affected region – and showcasing the power of technology to raise
awareness for projects like OMO’s.
We've also produced 3D CGI videos for Nişantaşı City's and Metrocity display, adding
another dimension to this creative project.
Akbank VR
Turkish Capital Markets Congress 2022
Turkish Capital Markets Congress 2022, organised under the sponsorship of Akbank
with the theme "Beyond Finance: Investing in the Future of the World", we created a
specially designed metaverse space for the speakers to make speeches both in the
real world and on the metaverse using VR glasses, projected the speeches in this
space live on the display screens of the event, and provided VR hardware support to
make this experience accessible to all participants.
Unilever - Elidor
Elidor Metaverse
For the continuation of the #DedimOlabilir campaign of Elidor, one of Unilever
Turkey's leading Beauty and Personal Care brands, we managed the Web3.0 leg of the
launch event planned to support young women's dreams of higher education by bringing
together well-known NGOs and one of Turkey's largest retail groups.
For the launch of the event in the Metaverse, we broke new ground with web
3.0-focused work such as metaverse area design, NFT design and 3D asset modelling,
and in parallel, we created a digital communication plan in line with the goals of
the project.
Creative Solution
RealWorks' contribution to the project consisted of creating the brand’s own
Metaverse venue and an end-to-end digital communication strategy that will emphasize
the innovative thinking behind this initiative.
We started by designing key visuals that delivered upon the look and feel of the
metaverse, which became an integral part of establishing the foundations of the
project. Later, we developed the metaverse space for the “Elidor Evreni” along with
the 3D assets such as the stage, signs, seats, and decorations. We then started
designing, producing and minting the NFTs, integrating the 3D NFT models into the
metaverse space as the project progressed.
As part of the pre-launch communication plan, we designed and produced Instagram AR
filters and WhatsApp stickers and created social media posts for both announcing the
launch and building talkability about the motivation behind the initiative.
As the next step, we finalized the front and back-end development of the event
website, including application forms for influencers and the press and a countdown
with the live stream link embedded into it.
On the day of the launch, as well as in influencer and press launches, participants
got to experience the release of the Elidor x Boyner Dedik Olabilir Collection, a
live performance by singer Nova Norda, meaningful interactions with brand
representatives, and an NFT exhibition in an entirely new and digital environment.
RealWorks took on the task of live broadcasting via. YouTube during these launches,
as well as moderating the metaverse ecosystem and its users.
• Creating KVs that reflected the aesthetic of the metaverse,
• Designing and producing Instagram AR Filters and WhatsApp stickers before the
launch date,
• Developing 3D models for the “Elidor Evreni” meta space,
• Design of a lounge, exhibition space, and concert venue for the metaverse of
"Elidor Universe"
• Production of trailer social media posts for the “Elidor Evreni” metaverse launch,
• Carrying out the front and back-end development of the launch website,
• Designing, producing, and minting NFTs for the “Dedik Olabilir” NFT collection
• Integration of the NFTs into the metaverse
• Moderation of the meta space and users during the launch
• Branded live streaming of the event via. YouTube
.webp)
